What do you expect from a food magazine? Delicious recipes with mouth watering photographs. Interesting articles about how to make my kitchen healthier, etc.

Would you be interested in buying a vegetarian food magazine even if you’re not a vegetarian? Yes

What would make you buy it then? My husband is a vegetarian so I’m always looking for new ideas!

Are you vegetarian? No.

Are you looking for a new magazine? Always

What would make you buy this magazine? Maybe, I would have to see what it looked like, what recipes were included, what the articles were.

Globally, what do you think of it? Sounds promising.

Do you like the title and subtitle? the cover? I like the title because it makes me think of vegetarian food as something that can be sweet and luscious. I also like the photo, though I think the background takes a way a bit from the beautiful yellow tart. If the blue were a little less bright my eyes wouldn’t be so drawn to it.

What do you reckon about the features? Would you think of anything else or is the content well rounded-up?

What caught your eye? What is your favourite part? The blue background. But the yellow tart was my favorite it made my mouth water!

What do you think about the layout? The fonts? The graphic design? Layout, design and fonts look great. :)

Would you buy it? Likely yes.
If yes: for 6US$? 7US$? 8US$?
I would buy it for $5 US.

Hope this helps! :)

I only have a few important expectations from a food magazine:
unique recipes
photos of every recipe EXTREMELY important
international and local gastronomic news (ie inventions in food, technology, packaging, laws, equipment)

I am not a vegetarian but I would buy a vegetarian food magazine if the focus was on cooking and not on the lifestyle of vegetarianism. My husband is a vegetarian and half my friends are vegetarian so I would be interesting in the dining aspect. If the magazine has good recipes, inviting photos and interesting stories then most foodies would find an interest, meat or not!

I haven’t really looked at the vegetarian magazine market in Australia and there are already four mainstream food magazines that capture the market (Gourmet Traveller, Donna Hay, Delicious & Vogue Entertaining & Travel). There are also copies of NZ mag Dish and US mag Saveur floating around.

I would be encouraged to buy a vegetarian magazine if it treated vegetarianism as a normal way of life rather than a healthy way of life. Too often vegetarian cookbooks or recipes focus on the health aspect and reduce meals to bland salads or light pastas. I think there should be a balance, as with all cuisines, between healthy and decadent. Not all vegetarians are health conscious just as not all meat eaters are little piggies. I would hope the magazine would take this balance into account.

Reading your summary of the magazine, I think your plans sounds absolutely wonderful, especially the idea of first appealing to the foodie and then bring people closer to vegetarianism. Perfect! I also like the seasonal content, the simplistic weekday cooking and the farmer spotlight

I think you’re onto a wonderful idea. I’d pay regular market price for it (ie whatever the other foodie mags cost).

What do you expect from a food magazine?
Give the five attributes that are the most important to you?
J’attends des recettes simples et bonnes illustrées par de belles photo qui attirent l’oeil et qui mettent en appétit.

Would you be interested in buying a vegetarian food magazine even if you’re not a vegetarian?

Oui ça m’intéresse, la cuisine végétarienne m’inspire surtout grâce à l’utilisation de nouveaux ingrédients que je ne connais pas.

What would make you buy it then? Specify by giving attributes, features or benefits.
Un concept original et novateur, je n’ai jamais vu de magazine végétarien de grande qualité ( en français en tout cas)

Are you vegetarian?
Non

If so, what do you think of the current vegetarian food magazine market?
-
Are you looking for a new magazine?

Toujours!

What would make you buy this magazine?

La cover, la qualité de la mise en page je suis une personne” visuelle” le contenu peut presque passer après tellement j’attache de l’importance au plaisir des yeux.
Une belle photo peut me faire plus plaisir qu’un texte aussi intéressant soit-il.

What do you expect from a vegetarian food magazine?
Me faire découvrir de nouveaux ingrédients, de nouvelles techniques, des reportages etc…

Globally, what do you think of it?
Très attirant visuellement, je l’achéterait déja pour la couverture.

Do you like the title and subtitle? the cover?
Très joli simple et efficace, comme j’aime!

And what about the photography? (size, quality…)
La photo est divine!
Le fait de donner autant d’importance à la photo sans la noyer sous du texte est très bien.
Tu sais comme j’aime tes photos Fanny ;-)

What caught your eye? What is your favourite part?
La photo la photo! La sobriété du titre etc…

What do you think about the layout? The fonts? The graphic design?
Très clean j’aime beaucoup
Je mettrai peut être “vegetarian & luscious” sous le titre principal pour équilibrer l’ensemble, qu’en penses tu?

Would you buy it?
OUI ABSOLUMENT!
On peut déjà s’abonner ? ;)

Bises
A bientôt

Marcia

What do you expect from a food magazine? Give the five attributes that are the most important to you.

Good recipes, available ingredients, new and innovative ideas, beautiful pictures, er…I can’t think of a fifth. I like food magazines athat are not snobby and pretentious, but rather go toward what people actually do in the kitchen. However, I would not ever go toward that standard women’s magazine “6 easy things to do with canned cheese!” type magazine. I really detest the mainsteam house and home magazines, at least those published in the US. It’s all either upper-crust Martha Stewart or “Housewife housewife housewife! Housewife?” I would only buy a magazine that went in the local/organic/seasonal/fresh ingredient direction.

Would you be interested in buying a vegetarian food magazine even if you’re not a vegetarian? Sure.
What would make you buy it then? Specify by giving attributes, features or benefits.

I am not a vegetarian, but I own a number of vegetarian cookbooks, if not magazines. I don’t think there are any really good vegetarian magazines around. All I’ve seen are too political for me. I KNOW what the meat industry is like; I don’t need to be yelled at. This is why I get into the cookbooks as opposed to the magazines: they are just about eating delicious fresh local food, not about political issues. This not seem to be an issue here, which is good.

Are you vegetarian? no! However, I eat pretty limited meat.

If so, what do you think of the current vegetarian food magazine market? as above, too political and not enough concentration on deliciousness.

Are you looking for a new magazine? no! I like weblogs instead: that way my house doesn’t fill up with them.

What would make you buy this magazine? hmmm. This is a hard question. Good enough content to make it worthwhile to keep on the cookbook shelf forever, as I am a packrat and currently have all issues of any food magazine I’ve ever bought on that shelf.

What do you expect from a vegetarian food magazine? Delicious vegetarian food! I really don’t know what else to say here.

Globally, what do you think of it? I think it looks great, very visually appealing. Nice color contrast with the mango (is that mango?) and turquoise. I am fine with French, even thoughI barely speak any: it would be nice to get multilingual articles, though.

Do you like the title and subtitle? the cover? yes, as above.

What do you reckon about the features? Would you think of anything else or is the content well rounded-up? I think it sounds great. If I have any other ideas, I’ll let you know.

And what about the photography? (size, quality…) Great. Admittedly, I am not that great a photographer myself, though.

What caught your eye? What is your favourite part? I think the graphic design is great. I am also excited to think of the possibility of there being an actually good, not entirely mainstream, non-political vegetarian food magazine out there. This is not really a possibility that has existed before.

What do you think about the layout? The fonts? The graphic design?
Again, not a designer, but I like it.

Would you buy it? I’d look at it on the shelf, Then consider it. I really don’t buy magazines: that’s the problem. I mean, I’ve been thinking about buying an issue of Craft for ages, and yet do not have one. However, if this product lived up to my painted expectations, I’d probably buy one, especially if it cost a more standard magazine price than said Craft. Also, I like food more.

I hope this helps.
Eileen

What do you expect from a food magazine? I expect simple (but not meaning quick) recipes, food history, restaurant biographies (not necessarily reviews), unique and cultural food recipes. I must admit that a lot of photos will entice me.

Would you be interested in buying a vegetarian food magazine even if you’re not a vegetarian? Yes. I actually like some vegetarian meat substitutes as well as real meat and I’m always looking for great vegetable dishes. And if I really wanted meat, I could always incorporate it, but I do like to have other options.
What would make you buy it then? Honestly, the cover needs to draw my attention the first time and then the content will keep me interested. But it can’t can’t be a superficial generic overview of things. Somethings I wouldn’t research and find out on my own.
I am not a vegetarian. I think if you want to appeal to non-vegetarians as well, there can’t be any battle against meat eaters. My veggie friend A and I are quite happy to each have our own habits and accommodate each other.

Globally, what do you think of it? I like the idea of seasonality. As a gardener, I like to know what to do with the produce that I grow, and with what I don’t I want to know what is available and fresh (not just shipped to the supermarket from the hothouse). I think your idea for content is great.

Do you like the title and subtitle? the cover? As an English speaker, I like the simple title in French. The “vegetarian and luscious” isn’t as appealing to me, mainly the luscious. And the portrait of the food is beautiful, but the background detracts from it.

What do you think about the layout? The fonts? The graphic design? Good! I hate it when mags do these crazy fonts which detract from content and the photos.